Cookie Policy for The Toy Trove
This Cookie Policy explains how The Toy Trove ("we," "us," or "our") uses cookies and similar technologies to recognize you when you visit our website at www.thetoytrove.co.uk ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
What are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, The Toy Trove) are called "first party cookies." Cookies set by parties other than the website owner are called "third party cookies." Third party cookies enable third party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
How We Use Cookies
We use cookies for several reasons detailed below. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.
We use cookies to:
- Essential Website Functionality: To make our website function correctly, including remembering your shopping cart items and login details.
- Improve User Experience: To understand how you use our website, which helps us improve its design and functionality. We track which pages are most popular, and how users navigate through our site.
- Personalization: To remember your preferences, such as language settings and previously viewed products, so we can offer a more personalized experience.
- Analytics: To collect data about website traffic and usage patterns. This helps us understand how effective our marketing campaigns are and how we can improve our website's performance. We use Google Analytics for this purpose, which uses cookies to track visitor behaviour.
- Marketing and Advertising: To display relevant advertisements to you on our website and on other websites you visit. These cookies track your browsing habits and help us deliver targeted ads.
Types of Cookies We Use
The following types of cookies may be used when you visit The Toy Trove:
- Strictly Necessary Cookies: These cookies are essential for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart, or make use of e-billing services.
- Analytical/Performance Cookies: These cookies allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality Cookies: These cookies are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
- Targeting Cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Here's a table summarizing the cookies we use:
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
| PHPSESSID | Strictly Necessary | Maintains user session | Session |
| _ga | Analytical/Performance | Used by Google Analytics to distinguish users | 2 years |
| _gid | Analytical/Performance | Used by Google Analytics to distinguish users | 24 hours |
| cookieconsent_status | Functionality | Remembers user's cookie consent preferences | 1 year |
| targeting_cookie | Targeting | Tracks browsing habits for targeted advertising | 3 months |
How to Control Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by using the cookie consent tool provided on our website. You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.
For example, you can control cookies through the following browser settings:
You can also opt-out of targeted advertising by visiting the following websites:
Updates to Our Cookie Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact our Data Protection Officer, Penelope Plumtree, at:
The Toy Trove
Data Protection Office
14 Willow Lane
Market Harborough, Leicestershire LE16 7GH
United Kingdom
You can also reach us by email at dataprotection@thetoytrove.co.uk or by phone at 01858 469 257.