Privacy Policy

At The Toy Trove, located in the charming town of Stratford-upon-Avon, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you interact with our website and purchase our products. This policy is effective as of October 26, 2026.

Data Collection

We collect various types of information to provide you with the best possible shopping experience. This includes:

• Personal Information: When you create an account, place an order, or subscribe to our newsletter, we collect your name, email address, postal address, phone number, and payment information.
• Browsing Data: We automatically collect certain information about your device and browsing activity, such as your IP address, browser type, operating system, referring URLs, pages visited, and the dates/times of your visits. This data is collected through cookies and similar technologies as detailed in our Cookies Policy .
• Order Information: We retain records of your past purchases, including the products you bought, the date of purchase, and the shipping address.
• Communications: We store records of your communications with us, including emails, chat logs, and customer service inquiries.

We ensure that all data collection practices are compliant with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018.

Data Usage

The information we collect is used for the following purposes:

• Order Fulfillment: To process and fulfill your orders, including shipping, delivery, and payment processing.
• Account Management: To create and manage your account, personalize your experience, and provide customer support.
• Communication: To send you order updates, newsletters, promotional offers, and other relevant information. You can opt-out of marketing communications at any time.
• Website Improvement: To analyze website usage trends, improve our website functionality, and optimize your browsing experience.
• Security: To detect and prevent fraud, protect our website and users from security threats, and comply with legal obligations.
• Personalization: To recommend products and offers that may be of interest to you based on your browsing history and purchase patterns.

We do not use your personal information for any purpose that is incompatible with those described in this Privacy Policy.

Data Sharing

We may share your personal information with the following third parties:

• Service Providers: We share data with trusted service providers who assist us with payment processing, shipping, marketing, and website analytics. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
• Legal Authorities: We may disclose your information to legal authorities if required by law or in response to a valid legal request, such as a court order or subpoena.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
• Marketing Partners: With your explicit consent, we may share your information with selected marketing partners to provide you with tailored offers and promotions.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes without your consent.

Data Security

We implement a variety of security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• Encryption: We use SSL encryption to protect your data during transmission.
• Firewalls: We maintain firewalls to prevent unauthorized access to our systems.
• Access Controls: We restrict access to your personal information to authorized personnel only.
• Regular Audits: We conduct regular security audits to identify and address potential vulnerabilities.

While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

User Rights

You have the following rights regarding your personal information:

• Access: You have the right to access the personal information we hold about you.
• Rectification: You have the right to request that we correct any inaccurate or incomplete information.
• Erasure: You have the right to request that we delete your personal information, subject to certain exceptions.
• Restriction: You have the right to request that we restrict the processing of your personal information.
• Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
• Objection: You have the right to object to the processing of your personal information for direct marketing purposes.
• Withdraw Consent: If you have provided consent for the processing of your personal information, you have the right to withdraw your consent at any time.

To exercise your rights, please contact our Data Protection Officer at dpo@thetoytrove.co.uk . We will respond to your request within 30 days.

Cookies Policy

Our website uses cookies to enhance your browsing experience and provide personalized services. For more information about our use of cookies, please refer to our Cookies Policy .

Contact Information

If you have any questions or concerns about our Privacy Policy, please do not hesitate to contact us. We are always happy to help!